Growth Academy

An eight-week program for European growth-stage startups.

Program Overview

Google for Startups Growth Academy is an eight-week program for promising growth-stage startups in Europe aiming to accelerate their growth with the best of Google. It’s been designed in partnership with Growth Academy and Google Ads to provide startups with growth strategy training and access to Google experts.

Program Highlights

During the Growth Academy, participants will develop actionable OKRs for their business using the Google framework, be matched with a dedicated Google industry analyst for the duration of the program, and learn results-oriented growth strategies through virtual workshops. Founders and their teams will discuss individual growth challenges in one-on-one advisory sessions and come together as a cohort in bi-weekly founders standups—an open and honest environment for founders to discuss their highs, lows, and challenges.

  • Growth Models and Retention

    Grow your startup and retain more customers.

  • Acceleration Loops

    Build systems for faster and more sustainable growth.

  • Customer Acquisition

    Expand your startup's growth model with efficiency.

  • Growth Strategy and Experiments

    Identify and optimize opportunities for growth.

  • Behavioral Economics and Psychology

    Enhance your startup's growth with science and data.

Selected Startups

  • Apricity

    Apricity is the UK’s trusted companion for personalized fertility treatment.


  • Charles GmbH

    Charles develops software that helps companies integrate their existing e-commerce and chatbot tools into one interface.


  • Clim8 Invest

    Clim8 Invest is a fintech product for sustainable investing.


  • Enuu Ltd

    Enuu is a mobility sharing service that uses light electric vehicles.


  • Eversports

    Eversports connects its members directly with sports venues, helps them book courts, courses, and even meet fellow sports partners.


  • Firefly Learning

    Firefly Learning is the trusted platform for parental engagement and learning continuity.


  • GetSteps

    GetSteps is in the custom orthopedic insole market and provides tailored insoles.


  • GoodBox

    GoodBox is a fintech/Tech for Good startup that helps non-profit organizations with their digital fundraising efforts, including contactless giving.


  • HelloSelf

    HelloSelf is a UK-based online therapy provider.


  • Keleya

    Keleya is a digital platform for pregnant women and new parents.


  • Labstep

    Labstep is a software tool for lab-based research scientists to track, record, and share their experimental progress.


  • Localistico

    Localistico is a local marketing and analytics platform for brick and mortar retailers.


  • ooshi GmbH

    This is a female-empowerment company, making products and communication tools to improve women's lives.


  • Proportunity

    Proportunity is a tech-driven mortgage lender that helps first-time buyers get on the property ladder by removing their biggest barriers to homeownership.


  • Smartmile

    Smartmile provides an open and shared platform as well as the infrastructure of automated parcel machines.



    Softr is a no-code platform that lets anyone build powerful websites, web apps, and client portals from Airtable. No coding or designer skills required.