Growth Academy

An exclusive eight-week program for selected European growth-stage startups.

Applications are now closed.

Woman seated at table, Europe, Growth Academy, Google for Startups

Program overview

Google for Startups Growth Academy is an eight-week virtual program for promising growth-stage startups in the DACH region aiming to accelerate their growth with the best of Google. It’s been designed in partnership with Growth Academy and Google Ads to provide startups with growth strategy training and access to Google experts.

This program is for startups with at least one woman founder that have already established a product-market fit. It's targeted at startups ready to scale and grow their user / customer base.

During the Growth Academy, participants will develop actionable OKRs for their business using the Google framework, be matched with a dedicated Google growth expert for the duration of the program, and learn results-oriented growth strategies through virtual workshops. Founders and their teams will discuss individual growth challenges in one-on-one advisory sessions and come together as a cohort in bi-weekly Founder Standups—an open and honest environment for founders to discuss their highs, lows, and challenges.

Program highlights

  • Growth models and retention

    Understand how your product grows

  • Acceleration loops and acquisition

    Hardwire experiences for sustainable growth

  • Growth strategy and experiments

    Identify and optimize levers in your model

  • Behavioral economics and psychology

    Improve user experiences with science

  • Culture and scaling

    Collaborate across functions and get things done

Key dates

  • November 8, 2021

    Applications close

  • February 8, 2022

    Program begins

  • April 1, 2022

    Program ends

Meet an alumna

"We finished the Growth Academy program with a clear internationalization strategy. The structure, marketing campaigns, budget to invest, target markets….We defined it all during the program and now we are ready to activate it."

María Martínez, CEO and Co-Founder at Laconicum (Growth Academy: E-commerce alum)

María Martínez, Europe, Growth Academy, Google for Startups

Meet our recent graduates

  • Apricity

    Apricity is the UK’s trusted companion for personalized fertility treatment.


  • Charles GmbH

    Charles develops software that helps companies integrate their existing e-commerce and chatbot tools into one interface.


  • Clim8 Invest

    Clim8 Invest is a fintech product for sustainable investing.


  • Enuu Ltd

    Enuu is a mobility sharing service that uses light electric vehicles.


  • Eversports

    Eversports connects its members directly with sports venues, helps them book courts, courses, and even meet fellow sports partners.


  • Firefly Learning

    Firefly Learning is the trusted platform for parental engagement and learning continuity.


  • GetSteps

    GetSteps is in the custom orthopedic insole market and provides tailored insoles.


  • GoodBox

    GoodBox is a fintech/Tech for Good startup that helps non-profit organizations with their digital fundraising efforts, including contactless giving.


  • HelloSelf

    HelloSelf is a UK-based online therapy provider.


  • Keleya

    Keleya is a digital platform for pregnant women and new parents.


  • Labstep

    Labstep is a software tool for lab-based research scientists to track, record, and share their experimental progress.


  • Localistico

    Localistico is a local marketing and analytics platform for brick and mortar retailers.


  • ooshi GmbH

    This is a female-empowerment company, making products and communication tools to improve women's lives.


  • Proportunity

    Proportunity is a tech-driven mortgage lender that helps first-time buyers get on the property ladder by removing their biggest barriers to homeownership.


  • Smartmile

    Smartmile provides an open and shared platform as well as the infrastructure of automated parcel machines.



    Softr is a no-code platform that lets anyone build powerful websites, web apps, and client portals from Airtable. No coding or designer skills required.