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Ukraine Support Fund

A $5 million fund allocating equity-free cash awards and Google support for Ukraine-based startups.

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Program overview

Ukraine has a strong and vibrant startup community. But, as the war extends from days to months, Ukraine’s economy and its businesses are facing a significant challenge. There are countless entrepreneurs across Ukraine working in extraordinary circumstances to ensure that their businesses maintain liquidity, continue operations and incentivize further investment. These startups are often working across borders with staff in both Ukraine and neighboring countries. We believe that these efforts should be supported in any way possible.

The non-dilutive $5 million Google for Startups Ukraine Support Fund will be allocated across Ukrainian-founded companies throughout 2022, coupled with Cloud credits and support from Google mentors. This equity-free financial investment and hands-on support are designed to help Ukrainian entrepreneurs maintain and grow their startups, strengthen their community, and build a foundation for post-war economic recovery. The fund is operated by Huge Thing.

Startups can still apply until September 20.

Who should apply

    • Startups must be founded and based in Ukraine before February 24, 2022
    • Must be post-MVP stage with proven traction (product in market/pilots/early revenue)
    • Companies with a social impact mission will be prioritized
    • Founders that will use the non-dilutive cash award to:
      • Continue growth/resume business operations impacted due to war
      • Pivot product to address new challenges and current crisis

Application link: Open through September 20

Startups who meet the criteria outlined above can apply directly via the form below.

Apply now

Application timeline

The Google for Startups Ukrainian Support Fund was launched in March. Applications are open until September 20. Startups can apply directly or be referred to the fund. We’re working closely with our local partner, Huge Thing, who will be a part of the selection process and will be responsible for deploying the money. Selected startups will be announced on a rolling basis.

FAQs

Which businesses qualify for the funding?

The fund is designed to support Ukrainian-founded or co-founded startups (i.e. companies that aim to scale quickly, using technology, like ML or AI, to solve problems). The support will help Ukrainian entrepreneurs maintain and grow their startups, strengthen their community, and build a foundation for post-war economic recovery. Applications are open for all startups founded in Ukraine before February 24, 2022, post-MVP stage with proven traction (product in market/pilots/early revenue).

What is the total value of cash awards and credits each selected startup will receive?

No two startups are alike. That's why the investment value will depend on each startup's stage and current needs.

My startup has already been funded. Can I still apply?

Yes, funding will be awarded based on each startup's needs and situation regardless of the funding cycle.

Is there a single call for applications?

Due to high demand, our next round of applications for the Google for Startups Ukraine Support Fund will be the last in 2022. The thousands of applications we’ve received reflect both the high caliber of Ukrainian startups and Ukraine’s positive entrepreneurial outlook. Startups can still apply until September 20.

How do I apply?

Applications launched in March and startups can still apply until September 20. The application form can be found in English and Ukrainian.

If my startup is selected, will Google be an investor and a partner?

The Google for Startups Ukraine Support Fund provides cash awards—without giving up equity in return—and hands-on support to help Ukrainian entrepreneurs build and grow their businesses. That means Google will be an ally in supporting your startup's growth but not a formal partner and will not take any financial return on the funding.

How will I know that my startup was selected?

You will be contacted by Google for Startups team within three months of applying. If you are successful, you will be invited to the next stage, which will be an interview after which you'll hear about the decision within a maximum of three months. All startups will be evaluated by Google and the final decision is up to the selection committee consisting of a minimum of five Google experts.

How will the money be distributed?

We’re working closely with our local partner, Huge Thing. They'll be a part of the selection process and will be responsible for deploying the money.

Are there any restrictions on how the funding should be used?

The fund is designed to help maintain and grow your startup. Once the funding is awarded to your company, there won’t be any restrictions as to how you can use the money, but we will ask you about your priorities and how you plan to use it.

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