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Startup School Trainings

Join trainings to learn how Google's tools can work for your growing startup.

Program Overview

The Google for Startups: Startup School is a series of hands-on trainings for founders and their teams. Combining business goals with metrics to run data-driven companies, the program equips leaders with the tools and skills to advance and scale their startups. The trainings, which run two to three times per week, introduce startups to Google’s diverse tools (including Google Ads, Google Analytics, and Google Cloud). Founders will learn how to use these tools to support their businesses and join trainings on digital marketing and business strategy led by Googlers, entrepreneurs, and industry leaders from around the world.

Google Ads

Expand your product’s reach

  • Getting Started with Google Ads

  • How to Manage Google Ads Effectively

  • How to Advertise on Youtube

  • Reach More Users with Google Ads Network

Google Cloud

Build and run your products

  • Google Cloud Basics and Best Practices

  • Popular Cloud Tools that Startups Love

Google Analytics

Use data to better understand your customers

  • The Most Important Google Analytics Reports for your Business

  • Identify your Most Valuable Customers Using Segments in Google

More trainings

Discover other Google tools to help grow your startup

  • How to Get your Website Found on Google Search

  • Introduction to Google Tag Manager

  • Introduction to Google Data Studio