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[ES] Startup School: Segments in Google Analytics

Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists. 

Find out more about all the courses at:


The ability to create segments of your user base is an extremely powerful feature within Google Analytics. This session will introduce you to the functionality and show how you can get the most benefit out of segmentation.

Course agenda

Introduction to segments - What is their purpose and where are they used? 

Building segments - How do you construct a segment and what types of segments can be built?

Audiences for remarketing - How do you create an audience from a segment and where can audiences be deployed?

Who should attend 

Any startup founder who wants to delve deeper into their user base to not only understand performance amongst different distinct groups of customers, but to serve personalised advertising to these groups too.

What you’ll gain

You’ll be comfortable building simple, intermediate and advanced segments within Google Analytics, and will also understand the audience creation framework and how you can use segments for marketing and personalisation.

This course is a part 2 out of 2 on Google Analytics. Discover more at

Idioma: English
Fecha y hora

miércoles, 02, diciembre 2020
3:00 p. m. - 5:00 p. m.

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