[ES] Startup School: Google Analytics reports for your business

This session is all about getting to grips with Google Analytics and its reporting interface for those who are new to the tool.

Through interactive demonstrations, you will gain the skills to:

• Understand the capabilities and limitations of Google Analytics
• Identify the main reports that will add value to your business
• Understand the traffic to your site and how to track your campaigns using UTM tagging
• Report on success using Goals & Ecommerce reporting
• Create a Custom Report

1. Intro and Interface Overview - What can it do for you and how does it work? The key Dimensions and Metrics that I should get familiar with. 
2. Key Reports & Traffic Sources - What are the most commonly used reports? How do I UTM tag my paid & earned traffic?
3. Behaviour & Measuring Conversions - How can Google Analytics help us understand if our website is successful against our objectives? Here we will explore Goals and Ecommerce Tracking.

Any startup founder who wants to understand how their website is performing and if customers are engaging with your website in the way that you would like. If you do not already have Google Analytics set up, we have a demo account that you can use during the session! 

You’ll know your way around Google Analytics and be able to use the platform without feeling overwhelmed to easily garner key insights about your website’s performance.

This course is a part 1 out of 2 on Google Analytics. Discover more at campus.co/startupschool/trainings.