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[ES] Startup School: How to manage Google Ads effectively

During this session, we will review key Google Ads metrics, and the interdependent relationship between them. We will walk you through the campaign creation process, and how to use Google Ads conversion tracking to measure your performance. Discover the settings and tools available to make sure your campaigns are set up to meet your objectives.

Course agenda
  1. Most important metrics and how to understand them
  2. Creating the first campaign in Google Ads and setting conversion tracking
  3. Most important settings and tools to start with (walkthrough interface)

Target audience

Any business or startup owner who wants to promote their services or products through Google Ads.

What you’ll gain

The knowledge required to build Google Ads campaigns, and use the tools and settings available within the interface to manage your campaigns efficiently and accurately.

This course is a part 2 out of 4 on Google Ads. Discover more at

Idioma: English
Fecha y hora

miércoles, 17, febrero 2021
3:00 p. m. - 5:00 p. m.

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