Startup School Ireland
Bringing the best of the Irish ecosystem and Google to support you with growing your startup.
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About the program
Google for Startups Startup School is a series of hands-on training sessions for founders and their teams. Google for Startups partnered with Dogpatch Labs and Enterprise Ireland to deliver Startup School in Ireland. Combining business goals with metrics to run data-driven companies, this program equips leaders with the tools and skills to advance and scale their startups. The trainings (on Thursday mornings and evenings) offer startups the chance to learn about Google's diverse tools (Google Ads, Google Analytics, and Google Cloud) and develop key skills, including preparing for funding rounds, international expansion, and scaling a product. Additionally, each Wednesday we'll host a successful Irish startup. Its founders will share their experience and knowledge with the community.
Week 1
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Google Ads Part 1: Let's start!
Wednesday, April 13th
10–11:30am
Learn best practices for building a Google Ads campaign by creating keyword lists and optimal ad copy. We'll also review landing page requirements and show how to set up your pages for success.
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DropChef
Ryan Scott CEO and Cofounder
Wednesday, April 13th
3–4pm
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Funding: Prepare for the next funding round
Thursday, April 14th
10–11:30am
For most startup founders and CEOs, raising capital is—in most cases—a major challenge, requiring a significant time investment. Unless you have a clearly defined business plan and strategy ahead, you are going to end up wasting precious time that could have been generating value elsewhere.
Week 2
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Google Analytics Part 1: Why and how to start
Wednesday, April 20th
10–11:30am
In this intro session, you'll learn your way around Google Analytics, key dimensions, metrics, target segments, and how to create reports.
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Volograms
Rafa Pagés, Cofounder and CEO
Wednesday, April 20th
3–4pm
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The key principles of your digital strategy
Thursday, April 21st
10–11:30am
Digital strategy focuses on using technology to improve your startup's performance, whether that means creating new products or reimagining current processes. It specifies the direction a startup will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.
Week 3
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Google Ads Part 2: How to manage Google Ads effectively
Wednesday, April 27th
10–11:30am
In Part 2 of Google Ads, get familiar with key metrics, the campaign creation process, the best settings and tools for your goals, and how to use conversion tracking to measure performance.
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Startup talk TBC
Wednesday, April 27th
3–4pm
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How to get your website found on Google search?
Thursday, April 28th
10–11:30am
Want to learn how to get your website found on Google search? This session looks at the fundamentals of organic search and how to start driving traffic from search engines.
Week 4
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Achieving your vision with strategy and OKRs
Wednesday, May 4th
10–11:30am
Defining your market positioning, how to achieve your business goals, along with your company mission are critical to success. In this session, startups learn Google’s best practices for creating a go-to-market strategy and how setting effective OKRs will help your business meet its goals.
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GYM+COFFEE
Alison Sheehy, Digital Marketing Lead
Wednesday, May 4th
3–4pm
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Reach more users with Google Ads Network
Thursday, May 5th
10–11:30am
This session will look at the Google Display Network and help you to unlock all of the opportunities it presents to reach users as they browse their favorite websites, videos, and apps.
Week 5
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International Growth: Launch in international markets
Wednesday, May 11th
10–11:30am
This session will help you to identify new market entry opportunities and assess go-to-market localization challenges.
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SISU Aesthetics Clinic
Pat Phelan, Cofounder
Wednesday, May 11th
3–4pm
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From MVP to global scale
Thursday, May 12th
10–11:30am
Launching new products and services is a risky endeavor. It’s hard to know if your idea will take off. Deciding on which features to add is also challenging without user feedback. Whether you’ve secured funding or are simply investing your own time, it’s stressful thinking about when—and if—your efforts will eventually pay off. Our team will help guide you through some of the main principles of creating a scalable product on Google Cloud.
Week 6
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Google Analytics Part 2: Getting familiar with reports
Wednesday, May 18th
10–11:30am
Explore Google Analytics and its reporting interface. Learn program capabilities, how to generate traffic, and how to track campaigns using UTM tagging.
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Exit Entry
Lewize Crothers, CEO and Founder
Wednesday, May 18th
3–4pm
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Customer acquisition: Grow your customer base
Thursday, May 19th
10–11:30am
An interactive session where experienced Googlers will walk through key elements of the acquisition funnel. The session will help you build an effective sales funnel, covering everything from effective targeting, channel optimization, and quality lead conversion. This is perfect for founders and marketers focused on building quality pipelines to drive business growth.
Week 7
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Google Cloud Part 1: Basics and best practices
Wednesday, May 25th
10–11:30am
This session is an introduction to cloud computing. Gain an understanding of the key Google Cloud tools and services. Learn best practices, including how to choose the right storage options and databases.
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How credits work
Wednesday, May 25th
3–4pm
Learn how to make the most of Google Cloud Credits.
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Google Cloud Part 2: Cloud tools that startup love
Thursday, May 26th
10–11:30am
Learn more about Google Cloud services and how they can help your digital transformation journey, including the Google Kubernetes Engine, machine learning and AI tools, as well as big data solutions with Google Cloud.
Week 8
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Introduction to Google Data Studio
Wednesday, June 1st
10–11:30am
Data Studio is Google’s free dashboard and reporting tool that allows you to visualize data in an appealing, user-friendly way. Learn how your startup can tell its story using data.
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Startup talk TBC
Wednesday, June 1st
3–4pm
Learn how to make the most of Google Cloud Credits.
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What makes an effective founder
Thursday, June 2nd
10–11:30am
People issues are the biggest risk to funded startups (55% of startups fail because of people problems, according to Harvard, Stanford, and University of Chicago research studies). In this session, you’ll explore the methodology and key data points from Google’s study on startup leadership and evaluate your own leadership effectiveness.