Startup School: Google Analytics Advanced

What is Startup School?

Startup School provides practical hands-on education to founders and their teams. It is offered at all our Campus locations globally. During these classroom-style sessions Googlers and subject-matter experts teach the skills growing startups need.

What you can expect from this Startup School session?

This advanced session will help you to gain a deeper understanding into how to both analyse and setup Google Analytics. If you are just starting with Google Analytics you might want to take a look at the standard Google Analytics session this month (go back to the events page to see the full list of Startup School sessions). If you've already attended Startup School: Getting Started with Google Analytics this session is for you!

Through hands-on exercises and discussion, you’ll walk away with the ability to:

  • Build on segmentation and understand how these can feed into marketing opportunities.
  • Produce custom reports and dashboards in the interface
  • Adopt best practice to setup your analytics account using some of the more in-depth Admin settings
  • Implement additional tracking for your site


This course is most suitable for people, who want to build on their existing Google Analytics knowledge. To help you get the most of out this course prior reading is recommended - the Advanced Google Analytics course on Google Analytics Academy.

Hosted By: Google for Startups
Event Language: English
Date and Time

Monday, 17, February 2020
2:00 pm - 4:00 pm

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