Startup School: Gaming
Join Spain's first virtual gaming program.
Startup School: Gaming, Spain's first virtual mobile gaming program, is here. The 12-month program targets high-potential startups and innovators looking to change the gaming industry. With support from Google mentors and leading industry partners, it offers virtual sessions that help startups design great games, connect with users, and scale their businesses.
Design Great Games
- Mobile gaming ecosystem
- Cloud for gaming
- Measuring success: firebase
- Gameplay and experience design
- Data science and BI
- Unity game development
- External tools and partners
Connect with Users
- Play monetization
- Smarter monetization with Admob
- Data-driven UX for monetization
- Play updates
- Building a community with YouTube
- Export deep dives
Scale your Startup
- Google App promotion campaign deep dive
- Google Analytics firebase
- Creative Strategy deep dive
- Mobile gaming growth opportunity: insights
- Monitoring games' KPIs
- Focus Area: success
- Client panel
- Company growth:
- Hiring and culture
- Retaining talent
- Tech partners
Upcoming Virtual Sessions
Watch Past Sessions
Presentation and Mobile Gaming Ecosystem
Featuring Barbara Ozores (Head of Industry at Google) and Javier Castro (Head of Gaming EMEA, AppDev).
We will cover a program introduction, global and Spanish-specific gaming industry news, as well as trends.
Monetization: AdMob Focus (Part 1)
Featuring Sherif Aoun (Strategic Partner Manager, Mobile Apps at Google) and Ivo S. (Apps and Gaming Strategic Partner Manager).
We will cover an introduction on how to build, grow, and optimize your business with this program. We'll also explain an overview of its advantages.
Measuring Success: Firebase
Featuring Jaime Perujo (Firebase Lead ESPT) and Zuzana Luptakova and Santiago Martinez (GTech Firebase).
We will cover an introduction to the Firebase platform, including first steps, integration, analytics, remote configuration, AB testing, and other relevant modules.
Cloud for Gaming
Featuring Mapi Garcia (Field Sales Representative).
We will cover an introduction to the capacities that Google Cloud offers to build a gaming platform. We will go over how to apply AI to video streaming and real-time data analysis of the gamers.
Featuring Danika Wilkinson (Product Marketer at Social Point), Martzel de Domingo (User Acquisition Lead at Ubisoft Mobile), Dasha Bogdanova (Gaming Growth Manager at Google) and Manolo Marín (Gaming Growth Manager at Google).
Discover the different steps you need to cover to plan a strong user acquisition strategy.
User Acquisition from a Creative Perspective
Learn how to identify, segment, and reach your target audience in a creative way.
International Growth for Mobile Game Developers: How to Grow your Presence in New Markets
With Stefano Pigliafreddo (International Growth Consultant at Google)
In this session, you will learn how to use some of Think with Google's tools and resources to accelerate the growth journey of your mobile game in international markets.
App Store Optimization
With Daniel Peris (CEO & Co-Founder at PICKASO & TheTool) and Lydia Domenech (Jellyfish)
Two of Google's top ASO partners in Spain will introduce viewers to App Store optimization strategy, offer advice for startups, and share useful customer case studies.
UX Data Driven approach
With Fatig Ozkosemen (UX Consultant - Apps & Gaming at Google).
Learn how you can adopt a data driven approach to improve your app's user experience and discover best practices when it comes to user onboarding, engagement, retention and monetization strategies.
Meet our Program Mentors
Head of Industry at Google
Head of EMEA Gaming, App Dev Sales
Strategic Partner Manager, Mobile Apps, Google
Technical Specialist, GTech Firebase
Measurement and Attribution Specialist, Google
Customer Engineer, Google Cloud Platform
Gaming Growth Manager, Google
Apps Lead, Google Spain
Product Marketer, Social Point
Martzel de Domingo
User Acquisition Lead, Ubisoft Mobile Games
International Growth Consultant, Google
Senior Account Manager, Jellyfish
CEO & Co-Founder at PICKASO and TheTool
Ready to join Spain's first virtual gaming program?
Register now and stay up to date to receive emails with the upcoming sessions.