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Growth Academy

Empowering startups to scale sustainably in a constantly changing world.

Program Overview

Google for Startups Growth Academy is a virtual, six-week program teaching companies effective growth strategies (see topics below). It’s designed in partnership with Growth Academy Europe and features courses taught by industry leaders from Silicon Valley and Europe.

Though 74% of digital professionals have never applied growth marketing or hacking, startups with dedicated growth skills outperform companies that lack them. That’s why we launched Growth Academy to address this challenge and provide solutions for growing startups.

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Program Highlights

Over the course of the six weeks, selected startups will learn cutting-edge growth strategy frameworks and how to apply them through a series of virtual calls with experts, group trainings, case study discussions, and expert talks in weekly sessions of two and a half hours each. They will also be paired with a dedicated Google growth advisor who will provide individualized support tailored to each startup's unique needs.

Featured Topics

  • Growth Models and Retention

    Grow your startup and retain more customers.

  • Acceleration Loops

    Build systems for faster and more sustainable growth.

  • Increasing Customer Acquisitions

    Expand your startup's growth model with efficiency.

  • Growth Strategies and Experiments

    Identify and optimize opportunities for growth.

  • Improving User Experience with Science

    Enhance your startup's growth with science and data.

  • Building an Inclusive Culture at Scale

    Create diverse, inclusive, and collaborative teams.

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Who Should Apply:

Growth Academy is designed for the participation of startup growth leaders. This can be either the startup founder/co-founder or an experienced leader heading the growth, product marketing, or a growth product management team. The program is exclusive for Google startup clients and up to two members from each startup will be allowed to participate.

Program Timeline

  • Program Dates

    The program starts on July 26th and runs through September 13, 2021. It will be fully virtual.

  • Time Commitment

    In total, there is a time commitment of about three hours per week for the participants and at least one hour of working sessions each week with a Growth Advisor.

Selection Criteria

  • Startups at the scale-up stage with proven traction in their market (users and/or revenue).

  • Startups with aggressive growth targets for the first quarter of 2021.

  • Startups with online media as one of their core growth channels.

  • Startups with dedicated growth teams supporting company growth who demonstrate agility to implement the program’s strategies.

  • Startups available to attend all program sessions.

  • Participants who have at least intermediate-level English proficiency. The program will include English-speaking experts.

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Featured Program Facilitators

Growth Academy is led by Nikolas Vogt (Former Global Growth Marketing Lead, Google Assistant). The program also features talks by Google growth experts who will be announced soon.

More Program Benefits

  • Selected startups will have access to the full online program up to a year after completing it.

  • Selected startups who complete the program will earn a Growth Expert Certificate from Growth Academy Europe, which is endorsed by Google for Startups.

  • Selected startups will join the Google for Startups alumni network and a global community of growth experts.

  • The program is free and equity free.

Meet the Startups

  • Ben & Frank, Meet the Startups, Mexico Growth Academy, Google for Startups
    Ben & Frank

    Ben & Frank provides an online optical store intended to disrupt the traditional optical market.

  • Casai, Meet the Startups, Mexico Growth Academy, Google for Startups

    Casai is a hospitality concept perfectly designed for the nomad generation.

  • Clara, Meet the Startups, Mexico Growth Academy, Google for Startups

    Clara is the best corporate credit card and spend management solution for Mexico and LatAm.

  • Clip, Meet the Startups, Mexico Growth Academy, Google for Startups

    Clip enables any business to start accepting all credit and debit cards within minutes

  • Gaia, Meet the Startups, Mexico Growth Academy, Google for Startups

    GAIA is the leading Mexican D2C omnichannel brand that designs and sells quality furniture and home decor.

  • GBM+, Meet the Startups, Mexico Growth Academy, Google for Startups

    GBM+ is an app for simple investing. In GBM+ you got all your investments in the same place.

  • Kavak, Meet the Startups, Mexico Growth Academy, Google for Startups

    The leading tech platform in Mexico for buying and selling used cars. We offer financing plans, guarantees, and post-sales services.

  • Moons, Meet the Startups, Mexico Growth Academy, Google for Startups

    Moons is a D2C startup that provides orthodontic clear aligners in Mexico and Colombia at an affordable price.