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Black Founders Fund

Black Founders Fund

A program to support Black-founded startups in Brazil.

Black Founders Fund

Over 56% of the Brazilians self-identify as Black, and of them, 29% own their own businesses. Yet Black Brazillian founders face unique barriers to become entrepreneurs. In fact, around one-third of Black entrepreneurs reported that they were denied credit without explanation. So, many have had to dip into their personal savings or rely on family and friends to get their businesses off the ground.

So why is this happening? It’s because there’s a market gap. Black business owners aren’t getting the capital they need to launch their companies. That’s why Google for Startups established the Black Founders Fund. We’re here to provide entrepreneurs with equity-free capital to grow their businesses.

São Paulo

Program Highlights

The Black Founders Fund is a Google for Startups program that offers equity-free financial resources to Black-founded startups across Brazil. This means that there is no shareholding or any kind of financial counterpart by Google within the selected startups.

Our goal is to increase racial diversity in the startup community and to support Black entrepreneurs who are building businesses with high-growth potential.

Who Should Apply

The Black Founders Fund is intended for startups with self-identifying Black leaders and entrepreneurs currently working at the company. We encourage established startups based in Brazil who are seeking seed-stage funding to apply.

São Paulo

Selection Criteria

  • Startups with growth potential and the promise of impacting Brazilian lives.

  • Companies with a founding vision that’s aligned with their goals and complementary to their teams.

  • Startups with a focus on technology.

  • Startups that are seeking to raise a round of seed funding to develop their next stage of growth.

Benefits for Selected Startups

  • Equity-free funding

  • Credits for Google products

  • The opportunity to join Google's many support programs for startups

  • Access to a network of mentors ready to help startups overcome their unique challenges

São Paulo

Application Timeline

The Black Founders Fund is now accepting applications for the next 18 months, starting in September 2020.

We will announce selected startups on a rolling basis.

Meet Our Startups

Explore the startups that are already supported by the Black Founders Fund.

  • Afropolitan, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Afropolitan

    Afropolitan is an e-commerce platform of afro culture products with a social impact focus. The platform aims to create a collaborative ecosystem between multicultural retailers and customers.

  • AfroSaúde, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    AfroSaúde

    Social impact healthtech focused on developing technological solutions in health services for the Black community.

  • Akintec, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Akintec

    Akintec is a fintech startup that turns small businesses in vulnerable areas into bank offices and people into personal bankers.

  • Aoca Game Lab, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Aoca Game Lab

    An independent game development company with a local soul and global reach. One of their first games is Árida, a strategy game about a girl’s journey to discover the Brazilian hinterland of the 19th century.

  • Banco Afro, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Banco Afro

    Banco Afro is a digital bank that financially supports the Black community through digital social services.

  • Barkus, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Barkus

    Barkas is edtech that aims to democratize access to financial education, avoiding indebtedness, and encouraging the population to invest.

  • Certdox, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Certdox

    A platform for simplifying and accelerating the credit contracting process, facilitating the granting of operations by financing agents.

  • Clube da Preta, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Clube da Preta

    Clube da Preta is a monthly subscription platform covering exclusive products produced by small business owners.

  • Conta Black, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Conta Black

    Conta Black is a financial community that aims to democratize access to banking services.

  • CREATORS, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    CREATORS

    CREATORS is an HR Tech platform that provides creative work on demand. Through algorithms and specialized curation, we connect high-performing freelancers with companies in an agile and secure way.

  • Diáspora.Black, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Diáspora.Black

    A marketplace for tourism, accommodation, and experiences that value Afro history and culture. During the pandemic, we're also offering online courses related to Afro culture.

  • EasyJur, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    EasyJur

    Legal software that assists the management of middle and small-sized law firms using human and artificial intelligence.

  • Financier, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Financier

    Financier is a business education school, whose products are focused on the financial market, enabling people to make better decisions for their lives.

  • Fluke, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Fluke

    Fluke is a 100% digital mobile operator that offers transparency and freedom to its customers.

  • Gestar, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Gestar

    A platform that connects professionals who act respectfully in maternal and child health to families that seek these services.

  • GoPhone, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    GoPhone

    GoPhone is a smart mobile protection platform, aiming to be a complete mobile services company in just a few years.

  • iBench, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    iBench

    iBench is a provider of digital solutions for laboratories, bringing together more than 170,000 products and dozens of suppliers to make the purchasing process much more efficient.

  • Inventivos, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Inventivos

    Community education and networking platform with short-term courses for creative talent, activists, and entrepreneurs.

  • LegAut, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    LegAut

    A platform that searches, analyzes, and organizes all of the documentation for real estate transactions.

  • Mooba, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Mooba

    Mooba is a platform that connects offline retailers to consumers, encouraging buyer loyalty via cashback.

  • Movimento Black Money, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Movimento Black Money

    Movimento Black Money is an innovation center that promotes digital autonomy and the presence of Black entrepreneurs, with a focus on communication, education, and development of Black-owned companies.

  • Prol Educa, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Prol Educa

    Platform offering vacancies that were not filled in the enrollments of private educational institutions in a more accessible value.

  • Trakto, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Trakto

    Online tool for editing and producing arts for social networks, websites, and other pieces of digital marketing.

  • TrazFavela, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    TrazFavela

    TrazFavela is a delivery app focused on local businesses in surrounding areas.

  • Treinus, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Treinus

    A sports training platform created by experts according to individual profiles and personal goals.

  • UnicaInstância, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    UnicaInstância

    Online mediation platform that uses data to advance indemnities from service companies, such as telephone and electricity, democratizing access to Consumer Law.

  • Wellbe, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Wellbe

    A platform that integrates various health data and offers indicators for employers healthcare management. It uses an app to monitor employees' health habits and offers personalized feedback.

  • WeUse, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    WeUse

    A virtual wardrobe for shared consumption. Subscribers choose clothes through the app and receive them at home.

  • Wolo, Campus São Paulo, Meet Our Founders, Black Founders Fund, Google for Startups
    Wolo

    Wolo is a streaming platform dedicated to Black narratives.

FAQs

How much funding is offered to selected startups?

It depends. Funding varies according to each startup’s product development stage, current needs, and how much they’ve already raised.

My product hasn’t launched yet. Can I still apply?

No, we’re looking for startups with released products. So if your company hasn’t launched a product quite yet, we ask that you wait to apply until you’ve reached this milestone.

My startup has already been funded. Can I still apply?

Yes, as long as your startup is seeking to raise seed-stage funding, we encourage you to apply.

Is there a single call for applications?

No, we’re reviewing applications and referrals on a rolling basis for the next 18 months.

Since I applied to the program, my startup has significantly evolved. Can I reapply?

Yes, please resubmit your application with updated metrics and information that best show your company’s growth.

Will I get feedback on my business if it’s not selected?

Unfortunately, we can’t provide feedback to startups that are not selected. We'll only reach out to selected companies.

If my company is selected, will Google become an equity partner?

No, the Black Founders Fund is an equity-free investment. That means there is no shareholding or financial counterpart of any kind. Google won’t be part of your startup's corporate structure or have any kind of financial return on the investment.