Google for Startups Growth Academy

Google for Startups Growth Academy

Empowering startups to scale sustainably in a constantly changing world

About the program

Companies with dedicated growth capabilities outperform regular companies but most digital professionals lack structured growth strategy skills (e.g. 74% of digital professionals have never applied growth marketing/hacking). Growth Academy is a Google for Startups initiative to address this challenge.

Designed in partnership with Growth Academy Europe — the growth strategy course by leaders from Silicon Valley and Europe —, Growth Academy is a remote 10 weeks program, focused on capacitating startup’s growth leaders in proven growth approaches and strategies and how to apply these within Google marketing solutions (see topics below).

São Paulo

How will the program work?

During the first 6 weeks, participants will learn the latest growth strategy frameworks and how to deploy those through Google solutions in weekly 30min self-study lectures and 2,5h of video calls of group trainings, case-study discussions, and expert talks. Within the last 4 weeks, participants will be assigned a Google growth advisor that will provide dedicated support for better execution of all the learnings in the startup’s business.

Growth topics covered in the program

  • Growth models and retention

    Understand how your product grows

  • Acceleration loops

    Hardwire experiences for sustainable growth

  • Customer Acquisition

    Feed your growth model effectively

  • Growth Strategy and Experiments

    Identify and optimize levers in your model

  • Behavioral Economics and Psychology

    Improve your experiences with science

  • Culture and Scaling

    Build diverse and inclusive teams and collaborate across functions

São Paulo

Who should participate in the program?

Growth Academy is designed for the participation of experienced growth practitioners. Successful participants usually have a strong background in areas like online marketing, growth marketing, product marketing, product management/owners or senior professionals with growth orientation. The program is exclusive for Google startup clients and up to 2 people from each startup will be allowed to participate.

When and where will the program happen?

Post it notes

How to apply?

The Growth Academy program is invitation based only, exclusive for Google’s startup client participation. To apply, startups need to fill in this form until the 19th of August (6pm BRT time).

We strongly recommend that CMOs/Growth Marketing leads fill up the form, given that the questions regard the main startup’s growth challenges. Out of the startups that express interest in applying, a small cohort will be pre-selected based on the criteria below. Startups shortlisted will be invited for a conversation with the Google team before final selection.

Selection criteria

  • Startups at the scale up stage with proven traction in its market (users and/or revenue);

  • Aggressive growth targets for the second half of 2020 and/or the first quarter of 2021;

  • Online media as one of their core growth channels;

  • Dedicated growth teams dedicated compromised with the startup’s growth;

  • Ability to attend all program’s session;

  • English proficiency at the intermediate level. During the program we will have people from outside Brazil presenting the program in English.

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Who facilitates Growth Academy?

Growth Academy is led by Nikolas Vogt, Former Global Growth @ Google Assistant. Additionally, the course includes talks with growth experts from Google across different areas.

Other benefits

  • Access to the full online content up to 1 year after completing the course;

  • Growth Expert certificate from Growth Academy Europe endorsed by Google for Startups;

  • Inclusion in the Google for Startups Alumni Network and a community of Brazil’s growth experts;

  • Assignment of a Google growth marketing advisor mentor during the length of the program to support you implementing your growth strategy;

  • No cost and equity free.