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São Paulo Residency

The best of Google's expertise and connections for startups.

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Designed for Your Success

Google for Startups Residency is a six-month program that offers personalized support and unique access to Google resources, expertise, and global connections.

The Residency supports the strategic and measurable growth of selected startups.

Currently, we’re looking for innovative startups to join our fifth Residency cohort. The program is focused on helping teams develop these key functions:

  • Product
  • Sales
  • Digital Marketing
  • Management and Leadership Skills

Program Highlights

Benefits for selected startups

  • Access to Our Network of Alumni, Experts, and Partners

    Tailored mentoring opportunities, meetings, and workshops with industry experts—from UX/UI designers to sales, marketing, and technology leaders.

  • Google for Startups Team Support

    Support from the Google for Startups team in Brazil, with a special focus on the implementation and review of OKRs (management strategy for goal setting).

  • Google's Best Practices

    Connect with the Google team and get to know the company's best practices for inspiration and practical advice on your startup's main challenges.

  • Leadership Development

    Google for Startups Residency focuses on developing leadership and team management skills.

  • Exclusive Opportunities for Residents

    Networking, exclusive content, and access to global programs run by Google for Startups and its partner network.

  • Google Product Credits

    Selected startups are given credits for Google products, like Google Cloud.

  • Cost and Equity Free

    The program is cost and equity free. All we ask of our founders is that they engage fully in the program, and share what they’ve learned with our global Campus community.

  • Workspace

    The Residency offers a six-month workspace at Campus São Paulo, preferred access to our event spaces, all global Campuses, and partner-operated spaces worldwide.

    Due to the COVID-19 Pandemic, all Campuses are closed until further notice. The Residency will start in a virtual format and transition back to in-person once it's safe. At that time, workspace will be available to selected startups.

Meet an Alum

"There have been only two phases in Hondana's growth: before the Google for Startups Residency and after the Residency."

-Greg Bateman, Founder of Hondana

Greg Bateman, Founder of Hondana
sharing a laugh together

Selection Criteria

The Google for Startups Residency is for innovative startups developing high-impact solutions for real-life problems through technology.

We review each application and take a special interest in startups developing solutions based on machine learning, artificial intelligence, smart cities, emerging markets, or have a focus on social impact and sustainability.

The selection process is based on the criteria below. Applications are reviewed by a panel of ecosystem leaders, entrepreneurs, investors, and Googlers.

Additional Qualifications:

  • Have stacked teams with technical and business functions
  • Ideally have a diverse team (in gender, race and background)
  • Have a team of three to eight members, preference for co-founded companies (flexible in case of remote teams)
  • Have a product already launched in the market, with demonstrated traction and potential for scalability and impact
  • Be addressing a meaningful, big problem with an innovative solution
  • Have revenue from users/customer or funding (12+ month runway), typically in seed stage
  • Have founders who speak English
  • Have a core team that will be based in São Paulo during the entire program
  • Be willing to contribute and engage in the growth of the Google for Startups community

Resident Startups

  • Since 2016, when Google for Startups Residency was first launched, 45 brazilian startups have already completed their cycles and have shown significant results:
  • 124%
    in average startup's revenue growth during the program.

    in average startup's team growth during the program.

Our Current Residents

  • ChatClass

    ChatClass is the next generation conversational learning platform, powered by artificial and human intelligence, to assist English teachers and students at schools.

    Campus São Paulo Education
  • Convenia

    Convenia is a startup founded in 2013 with two main business units: (i) a SaaS loyalty platform to engage employees / customers; (ii) a SaaS all-in-one platform to manage HR in Brazilian SMBs.

    Campus São Paulo Human Resources
  • Creators

    Creators is an HR Tech that provides creative work on demand. Through algorithms and specialized curatorship, we connect high-performance freelancers with companies in an agile and secure way.

    Campus São Paulo Advertising Woman Founder
  • Cuidas

    Cuidas is a corporate, primary care provider whose medical professionals attend you at your office or via telemedicine. 

    Campus São Paulo Health / Medical Woman Founder
  • Gove

    Gove facilitates the decision making process for governments from start to finish through our platform. We integrate with internal ERP systems, collect and analyse data, bringing user friendly specialised data, to support daily decisions and the implementation of solutions which increase efficiency in governments.

    Campus São Paulo Government
  • Hrestart

    Hrestart provides a complete onboarding journey for new company professionals, going through fully automated admission, choice of benefits and onboarding, reducing the time of the admission process by up to 80%.

    Campus São Paulo Human Resources Woman Founder
  • Linkana

    Linkana is a Procurement software that simplifies supplier management routines, by automating bureaucratic work for compliance, evaluation and registration procedures.

    Campus São Paulo Productivity
  • Linker

    Linker is a Small Business Bank. They provide financial services to entrepreneurs. From daily banking services to custom-made solutions focused on the issues an early-stage company faces.

    Campus São Paulo Fintech Woman Founder
  • Vittude

    Vittude is an employer-sponsored benefit that connects employees, spouses, and their dependents to mental and emotional health care providers. We offer an effective, convenient, and personalized service. Using technology, proven therapeutic methods, and a network of top therapists.

    Campus São Paulo Health / Medical Woman Founder
  • Yubb

    Yubb is the first investment comparison service in Brazil. We focus on enabling people to find the best investment opportunities within Brazilian financial markets, while allowing investment companies to better advertise their financial products and services.

    Campus São Paulo Fintech

Meet our Alumni

Trakto is a startup that helps SMBs to easily create their marketing material by using a cloud-based platform. According to Paulo, cofounder of the company, Trakto had a credibility issue as it was a business from Alagoas, a state in Brazil usually known for tourism, and not its tech.

"When we say we are from Maceió, people disregard us. And that bothers us." According to the founder, aside from all the support in product and business development, being a part of a Google product was a validation that was game-changer: "what Google did was to say they believed in us."

"When we went through the Residency Program, we were able to make our first million Brazilian Reais. We grew the number of accesses to our landing page, converted trials and subscribers by 3x. Once you go through a program like this, you start to be noticed as a more valued company."

Click and get to know Trakto's full story

Google for Startups Alumni Network

Every startup that go through the Google for Startups Residency Program become a part of our Alumni Network, which also brings together businesses that took part in other long term Google programs in Brazil and worldwide.

Click and get to know all the startups in our network

Amongst the startups in our network are IDwall, Cuponeria and Gupy:

  • IDwall

    Grew their team 500% and raised their first million dollars in funding during the program.

  • Cuponeria

    Grew 640% in MRR during the program, aside from doubling their team.

  • Gupy

    Grew 820% in revenue during the program, aside from making their team grow 3x. 85% of new hires are women.

  • ChatClass

    Grew over 700% in revenue during the program, aside from growing the number of female emplyoees by 3x.


For any questions, please contact us at saopaulo-programas@campus.co.