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Startup Zone

Google's program for early-stage startups.

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Designed for your success

Startup Zone is a 12-week program for early-stage startups. Through workshops, talks, mentoring, and access to the Google for Startups network, the program provides support to startups just beginning their journey.

Key benefits

  • Access to exclusive content, presented by Google experts and the Google for Startups community.

  • Talks and workshops focused on early stage startups.

  • 1:1 and 1:many mentoring sessions with founders from the Residency program.

  • Credits in Google products, such as Google Cloud Platform.

  • 3-months of free hot-desk workspace at Google for Startups Campus.

  • Access to the full Google for Startups Alumni Network of founders.

Iana Chan, Founder of PrograMaria

Iana Chan

Founder of PrograMaria

"The exchange amongst entrepreneurs was fantastic, as it was a group of people that really connected to support and cheer for each other. The mentoring sessions, especially the ones held in 1:1 format, were also incredible!"

Learn more about PrograMaria

Entry criteria

Startup Zone aims to support early-stage startups developing innovative, high-impact solutions through technology.

Applications for the next class will be open soon. Keep an eye out for our newsletter.

    • The startup must already have a functional MVP that has been launched to the market. That means the startup has a product or service already available, ready for customer/user acquisition. There is no minimum requirement related to revenue already being generated
    • The startup must have one person fully dedicated to the technology behind the product/service (ideally, a CTO)
    • The startup must be based in Brazil and available to be in São Paulo during the 12-week program
    • The startup's founders and employees must be willing to engage and contribute to the growth of the Campus community and the entrepreneurial ecosystem
    • All founders and employees must be over 18 years of age

Julio Almeida, Founder of Tiva

Julio Almeida

Founder of Tiva

"The program facilitates the connection between founders in different stages, which is great for knowledge and experience exchange. Aside from the community we built, we were able to explore many new business opportunities because we were in a Google program."

Learn more about Tiva

Get to know the current class

Here are the 21 startups in class #1/2020 of Startup Zone.

Previous classes

The Google for Startups team would also like to thank every startup that participated in previous classes of the Startup Zone program


Are startups in Startup Zone considered residents?

Are startups in Startup Zone considered residents?

No. Participating in the Startup Zone doesn't make the startup a resident.

The Residency Program has different benefits, offers and duration. Click here to get to know more about the Residency Program.

What is the difference between being a Campus member and a participant of the Startup Zone program?

What is the difference between being a Campus member and a participant of the Startup Zone program?

Campus members have access to work space in the 6th floor in a first come, first serve basis, subject to availability. Members can also participate in events promoted by Campus and its community.

Startup Zone participants, aside from all member benefits, have access to program-exclusive content, Google experts and founders from the Google for Startups Alumni network. Participants also have access, during the program, to exclusive workspace in the 5th floor.

Is the program free?

Is the program free?

Startup Zone is equity free. Selected startups will have access to the programs benefits free of charge. There is no financial counterpart involved and Google for Startups will also not invest in startups participating in the program.

My startup was selected. Does that mean it is now a Google partner?

My startup was selected. Does that mean it is now a Google partner?

No. Becoming a Campus member or taking place in the Startup Zone program means your startup is a part of the Campus community, but that doesn't mean it is offically associated with Google or supported by Google in any capacity. We ask that you be mindful of how you describe your relationship with Campus/Google and, please, do not use our logo our any other brand element in your online and offline communications.

By the end of the program, if the startup meets the minimum requirements to graduate the program, we will provide a participation certificate and share guidelines of how your relationship with Google can be publicly announced.

I was in one of the pilot classes of Startup Zone. Can I join the program again?

I was in one of the pilot classes of Startup Zone. Can I join the program again?

Yes, you can apply again for Startup Zone. Your application will be evaluated following the same criteria of other startups applying to the program.


For additional questions, please contact us at saopaulo-programas@campus.co.