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Startup Zone

Google's program for early-stage startups.

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Audience during a talk at Google for Startups Campus

Designed for you to succeed

Startup Zone is a program for early stage startups, who are just beggining their journey.

We focus on 4 aspects of a startup business during the 12 weeks of the program:

  • Product development (value proposition, validation and user experience);
  • Business model;
  • Growth strategy;
  • Pitch training.

The program offers content, through workshops, talks and mentoring, that can be applied to new businesses right away, so that it contributes to the startup journey and helps them evolve into their next growth stage. Aside from that, participants will have access to the Google for Startups full network, including Google experts, founders from the current and past Residency classes and our content providing partners.

Program's benefits

  • Access to exclusive content, presented by Google experts and the Google for Startups community.

  • Talks and workshops focused on early stage startups.

  • 1:1 and 1:many mentoring sessions with founders from the Residency program.

  • Credits in Google products, such as Google Cloud Platform

  • 3-months of free hot-desk workspace at Google for Startups Campus.

  • Access to the full Google for Startups Alumni Network of founders.

The exchange amongst entrepreneurs was fantastic, as it was a group of people that really connected to support and cheer for each other. The mentoring sessions, especially the ones held in 1:1 format, were also incredible!

- Iana Chan, PrograMaria's founder

Iana Chan, Founder of PrograMaria
startup cohort in an event at Campus

Selection Criteria

Startup Zone is a Google program that aims to support startups, which means businesses that are developing innovative, high impact solutions through technology. This specific program is for startups in early stages of development.

Below are the minimum criteria for joining the program:

  • The startup must already have a functional MVP that has been launched to the market. That means the startup has a product or service already available, ready for customer/user acquisition. There is no minimum requirement related to revenue already being generated;
  • The startup must have one person fully dedicated to the technology behind the product/service - ideally, a CTO;
  • The startup must be based in Brazil and available to be in São Paulo during the 12 weeks of the program;
  • The startup's founders and employees must be willing to engage and contribute to the growth of the Campus community and the entrepreneurial ecosystem;
  • All founders and employees must be over 18 years of age.

Applications for the next class will be open soon. Keep an eye out for our newsletter.

The program facilitates the connection between founders in different stages, which is great for knowledge and experience exchange. Aside from the community built, we were able to explore many new business opportunities because we were in a Google program.

- Julio Almeida, Hyppe's founder

Julio Almeida, Founder of Hyppe

Get to know the current class

Here are the 21 startups in class #1/2020 of Startup Zone.

  • 2PCom

    Platform that connects businesses created in peripherical areas of Brazil with freelance professionals, through innovative communications solutions.

  • AkinTec

    Open Banking Blockchan Platform focused on Brazilian peripherical and the informal economy.

  • Brev

    App for beverage bar operations, conecting cashless sales with beverage stock control.

  • Cataki

    Connects waste generators and pickers, in order to increase recycling and the income of waste pickers.

  • Co.Urban

    Platform for maximizing the operation and cost optimization of urban cleaning and custodial services.

  • Datapedia

    Data-intelligence SaaS platform focused on political strategies for elections.

  • EuTempero

    Platform that conects independent chefs and consumers through their favorite types of cuisine.

  • Foozi

    10-minute hyperlocal delivery service focused on serving homemade food to consumers.

  • Fretespot

    Platform for shipping companies that aims to optimize operations by adding deliveries to return routes.

  • Health.Inn

    Platform that helps companies to take care of employees health through primary care and automatic doctor appointment scheduling.

  • Iris Lab
    Iris Lab

    Gamified platform for introducing kids to technology while integrating children with theif families and surroundings.

  • Kindmo Kids Analytics
    Kindmo Analytics

    Platform that uses sampling and market research to generate leads for companies that target moms and children as consumers.

  • Luna

    Behaviour data driven insurtech that offers insurance services for accessible prices.

  • Moond

    Online platform that connects astrologists to consumers.

  • Proft

    Proft makes retail goals management easier by transforming data in projections and easily digesteable information.

  • Simplifica Aí
    Simplifica Aí

    Online marketing and finance classes platform for small business owners.

  • TrackerThings

    Platform that creates logistical solutions based on IoT.

  • TrazFavela

    Delivery app focused on local businesses in peripheral areas.

  • Verdes Marias
    Verdes Marias

    Inspirational platform to help people lead a more sustainable life.

  • Wicar

    Eco-friendly car cleaning product that consumes only 350ml of water per car.

  • Zimobi

    Real estate market platform for agent-free property management.

Previous classes

The Google for Startups team would also like to thank every startup that participated in previous classes of the Startup Zone program:


Are startups in Startup Zone considered residents?

Are startups in Startup Zone considered residents?

No. Participating in the Startup Zone doesn't make the startup a resident.

The Residency Program has different benefits, offers and duration. Click here to get to know more about the Residency Program.

What is the difference between being a Campus member and a participant of the Startup Zone program?

What is the difference between being a Campus member and a participant of the Startup Zone program?

Campus members have access to work space in the 6th floor in a first come, first serve basis, subject to availability. Members can also participate in events promoted by Campus and its community.

Startup Zone participants, aside from all member benefits, have access to program-exclusive content, Google experts and founders from the Google for Startups Alumni network. Participants also have access, during the program, to exclusive workspace in the 5th floor.

Is the program free?

Is the program free?

Startup Zone is equity free. Selected startups will have access to the programs benefits free of charge. There is no financial counterpart involved and Google for Startups will also not invest in startups participating in the program.

My startup was selected. Does that mean it is now a Google partner?

My startup was selected. Does that mean it is now a Google partner?

No. Becoming a Campus member or taking place in the Startup Zone program means your startup is a part of the Campus community, but that doesn't mean it is offically associated with Google or supported by Google in any capacity. We ask that you be mindful of how you describe your relationship with Campus/Google and, please, do not use our logo our any other brand element in your online and offline communications.

By the end of the program, if the startup meets the minimum requirements to graduate the program, we will provide a participation certificate and share guidelines of how your relationship with Google can be publicly announced.

I was in one of the pilot classes of Startup Zone. Can I join the program again?

I was in one of the pilot classes of Startup Zone. Can I join the program again?

Yes, you can apply again for Startup Zone. Your application will be evaluated following the same criteria of other startups applying to the program.

Any other questions?

For additional questions, please contact us at saopaulo-programas@campus.co.