Why do products fail? The most common cause of startup (product) failure is lack of product-market fit (42%.) You may have a great team and beautiful design — none of it matters if the market doesn’t exist.
How can you maximize your chances to develop a market fit product? What should you do to acquire your first users/clients and to generate revenues? To raise an investment, the entrepreneurs have to present a plan, according to which, you, your team and the investors can understand market requirements and assess the economic feasibility of the product.