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Going Global

Going Global is a workshop for startups aiming to grow on a global scale.

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Program Overview

In recent years, the Japanese startup market has grown. The number of startups with a market capitalization of over 100 billion yen is increasing. There's also demand to expand in both the Japanese market and the global market to create unicorns. Through this program, Google for Startups is introducing the outline, tools, and success stories of Google's support for overseas expansion for Japanese startups to achieve global growth. In understanding overseas expansion and identifying the markets in which you have an advantage, this program will give you the strategies to expand your business. 

Program Highlights

  • Day 1:

    Learn the importance of expanding to global markets and introducing Google tools to identify priority markets and opportunities.

  • Day 2:

    Learn best practices for logistics, payments, customer services, and localization using market insights.

2021 Key Dates

  • Application deadline:

    June 30th

  • Selected startups announced:

    July 9th

  • Workshop Day 1:

    July 19th

  • Workshop assignment due:

    July 28th

  • Workshop Day 2:

    August 4th

Selection Criteria for Startups

  • Direct-to-Consumer (D2C) E-commerce Startups
  • Startups that intend to expand overseas in six months to one year
  • Startup founders with spirit who innovate and rapidly grow the businesses
  • Startups with a team ready to put knowledge from the program into practice
  • Teams who can understand and speak English are preferred
  • Availability to participate in the program for a total of five hours on two days and submit assignments