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Strategy and OKR Setting
Startups work one-on-one with Google mentors to optimize organizational strategies and set tangible goals (OKRs).
Google’s expert analysts share customized industry insights and valuable market data to help startups identify potential areas for growth.
Google brand experts host workshops and mentoring sessions designed to help startups improve brand and product storytelling to attract target audiences.
Google UI/UX experts advise each startup on how to improve and optimize their customer user experience.
Experienced Google mentors share media planning best practices and tips on how to reach your target audience effectively and efficiently, as well as how to measure performance.
Founders can hone their leadership skills in specialized workshops and coaching sessions.
2021 Key Dates
Interviews and Selection
June 29th - July 20th
Selected Startups Announced
Selection Criteria for Startups
- Ambitious startups from all industries with the potential for rapid growth and impact
- Startups with launched product(s) and demonstrated traction
- C-level commitment to actively participate, learn, and collaborate (including tailored programs for CEOs and CMOs)
- Japanese-speaking teams with a Google account (please note that fluency in English is not required for this program)
Apply to join Growth Academy by June 25!
Program Timeline (Subject to Change)
Week 1: Strategy and OKR Setting
Selected startups work with Google mentors to discuss business strategy and set objectives and key results (OKRs).
Week 2: Market Insights
Startups work with Google experts to uncover market insights and identify and optimize opportunities for growth.
Week 3-6: Branding and UI/UX
Startups dive deep into branding and user experience during UI/UX workshops and one-on-one sessions with Google specialists.
Week 7: Media Planning
An optional curriculum catering to startup media planning needs, including sessions on YouTube, Google Ads, and measurement.
Week 8: Founders Lab
The program wraps up with a leadership workshop designed specifically for founders, including peer coaching techniques and personalized Google mentorship.