The sessions on how to create a brand message and UI/UX really helped us grow our business. Using what we learned in the program and advice from the Google mentors, we incorporated emotional elements into our brand messaging and revamped our website and app. With these changes, we increased Nosh's monthly conversions by 300% and improve the conversion rate by 20% compared to our pre-program rates.

The leadership training gave me the opportunity to receive anonymous feedback from employees for the first time. In rethinking the image of a leader I thought I embodied and because of the candid feedback I received from employees, I became more open-minded about my leadership direction. Moreover, based on the learning from the OKR sessions and mentoring in the program, we worked to clarify goals at the organizational, team, and individual levels and institutionalized our evaluation system. We have started the full-scale implementation of OKRs within the company and are working to create an organization where each individual can be highly motivated and feel a sense of accomplishment.

Our biggest takeaway from the program was how to create a brand story. Through sessions and one-on-ones, we built and organized the value prop and message that we want to convey to Seibi users. By creating a stronger brand story, we were able to communicate Seibii's value to investors and VCs during the funding process, and we closed 800 million JPY in funding.