GameCamp Light #4 (February edition)

GameCamp Light

GameCamp Light is a monthly event that brings together individuals interested in the business aspects of mobile gaming and apps.

Its 4th edition is held at the same time:

• in-person in Warsaw at Google for Startups Campus
• in-person in Vilnius (the place will be shared 2 weeks before the event)
• online for those who are unable to attend in person.

It is a great opportunity for people to learn about the latest developments in the mobile gaming and app industry and to network with others in the field.

All content is in English.

Why to join GameCamp Light?

There are several reasons why someone might want to join GameCamp Light:

• to gain practical knowledge: By attending GameCamp Light, you will have the opportunity to learn about the latest developments and best practices in the mobile gaming and app industry.
• to network with others in the industry: GameCamp Light provides an opportunity to connect with other professionals in the mobile gaming and app industry. This can be especially valuable for those who are looking to build connections and learn from others who are working in the field.
• to stay up-to-date: Attending GameCamp Light regularly can help you stay informed about the latest trends and developments in the mobile gaming and app industry, so you can stay competitive in your own work.

 Agenda for GameCamp Light #4

4th edition of GameCamp Light will be starting on 23rd of February 2023 at 5.30pm CET (GMT + 1) at Google for Startups Campus in Warsaw (with streaming of the content done online). All content is in English.

• 5.30pm - 6.00pm 5 trends/areas that will be important for growing Growth and Data capabilities in mobile gaming and app-first companies,  Mariusz Gąsiewski, CEE Mobile Gaming Lead

What strategic and operational topics will be important for growing Growth and Data capabilities in the mobile gaming and app-first companies? What should be important for Growth and Data people to grow their expertise and usefulness for a company?

• 6.00pm - 6.30pm Unleash the full potential of analytics in product development by strengthening their role. Learn how to build, scale, and empower your analytics team in the 21st century?, Michał Szczudlak, Head of Data Analytics at Ten Square Games

Unlock the full potential of data & analytics to maximize the impact on your business. You'll gain a deep understanding of both the theory and practical applications of harnessing the power of data to drive business value. Be prepared to leave with a wealth of insights and actionable strategies to immediately boost your organization's analytics capabilities (both for Product and Growth purposes).

• 6.30pm - 7.00pm Simple is powerful: The benefits of integrating static ad testing into your creative strategy, Katherine Sadouskaya, User Acquisition Manager at GameHouse

How to move learnings from simple ads to more sophisticated creative expressions? How simple static ads can be used to optimise video ads, ASO listings?

• 7.00pm - 10.00pm Networking (beer + pizza) in offline locations (Warsaw and Vilnius)