Apply to Business Model Mastering

If you are interested in mastering your business model and you are a B2C Startup apply to join the program! This will be an in depth program that concentrates on analysing your company with an experienced coach. The cohort will only have 5 startups, so you will be able to work closely on details and improve your business model. 

What will you lean?

  • structured knowledge and tools to effectively manage your company’ business model
  • you will conduct a strategic audit of your current business model
  • identify key transformation areas and priorities in your model
  • build effective growth plan based on your company’s priorities


Business model - 26th of March 2020

- Business model – definition and examples

- Audit of current business model

- Improvement areas

Segmentation - 9th of April 2020

- What is segmentation – definition and examples

- Audit of current client segmentation

- Improvement areas

Value proposition - 23rd of April 2020

- What is value proposition – definition and examples

- Audit of current value proposition

- Improvement areas

Sales and marketing - 14th of May 2020

- Sales models and channels

- Sales process management

- Customer buying process management

- Improvement areas

Brand as valuable business asset - 28th of May 2020

- The benefits of strong brand

- Key steps to strong brand

- Improvement areas

Feedback session - 4th of June 2020

Criteria to apply:

  • Ready product with traction (min 1 year of operating the business)
  • Between 5 - 30 employees
  • B2C model
  • Growth Phase startups
  • Min 2, max 3 people from the team have to attend all 6 sessions (including CEO and CMO)
  • During the program there will be pre and post work, so teams are required to deliver those for every session


Deadline to apply: 23th of February 2020

Interviews with selected startups: 17th - 28th of February 2020

Announcement of chosen startups 28th of February 2020

Kick off 26th of March!

Hosted By: Google for Startups
Event Language: English
Date and Time

Sunday, 23, February 2020
8:00 am - 5:00 pm

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