[GameCamp Online] Creative in mobile gaming: art or data science?

Seems like a fundamental question and probably we won't answer it clearly, but our speakers will share their experience and ideas on how to navigate. Read the data, trust your heart. Or other way round. 

All presentations are based on examples and case studies.


  • 25th of November, 3pm CET (GMT+1)
  • Duration: 1.5 hrs


  • 3.00pm - 3.30pm - Claire Rozain, UA Monetisation Manager at Product Madness

Creativity and science behind creative testing. Creative testing framework and creative best practices in different UA channels

How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.

3.30pm - 4.00pm - Jussi Naapuri, Senior Performance Marketing Specialist at Rovio

Practical approach to creative testing at Google adsCreative testing at Google Ads versus other channels. What is our approach to working with creatives for better performance at Google channels.

  • 16.00 - 16.30 - Q&A session and Discussion

Claire Rozain, UA Monetisation Manager at Product Madness

Jussi Naapuri, Senior Performance Marketing Specialist at Rovio

Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Thiago Nam, Gaming Growth Manager at Google

Event Language: English
( Gaming Growth Manager at Google )
Previous passionate UA & Ads Monetisation Manager in the gaming industry (working as User Acquisition Lead at Ubisoft and Head of Ads monetisation at Gazeus Games). Currently, leveraging Google ads capabilities to the Northern Europe and UKI clients.
( CEE Mobile Gaming Lead )
Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw and at Google, supporting growth of mobile gaming ecosystem in Poland and in CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (, one of the biggest mobile gaming communities in Europe.
( UA Manager at Product Madness )
Claire Rozain is passionate about Growth strategy. She is UA Manager in social casino for Product Madness, before in dating for Match EMEA, before in mobility for Mappy. She had the opportunity to explore different verticals in the UA and CRM world. She is passionate about top of the funnel paid and organic strategies to get the right users.
( Senior Performance Marketing Specialist at Rovio )
Digital marketer specialised in mobile app/game advertising and marketing management. Currently working for Rovio as Senior Performance Marketing Specialist. He is responsible for Google campaigns for Rovio brands.

Date and Time

Wednesday, 25, November 2020
3:00 pm - 4:30 pm

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