Due to the COVID-19 pandemic our community has gone fully virtual. Google for Startups Campuses are currently closed until further notice.

To stay up to date on the latest news, subscribe to our newsletter.



Founders Academy: Business Model Mastering

Join the program to work on 6 segments of your business model. You will be monitored by an expert in the field, so that after the program you will exactly know which customer segment is the most important one for your business and why. What is the best pricing model for your business? What is your value proposition, what differentiate you from your competition.

Do you want to grow faster and make your business more profitable? Are you wondering which customers segments should be your primary source of revenue or how to improve the market fit of your offer? Are you considering the best pricing model for your offer? Do you want to identify your business priorities and sources of your competitive advantage? If you feel like finding precise answers to those questions, you should join BMM.

Target group

Our program aims at B2C startups in their growth phase (min. one year on the market and already generating revenue) who don’t want to manage their business intuitively and feel that they need a structured approach to run their company and accelerate their growth. 

How does BMM work?

Founders Academy: Business Model Mastering offers knowledge, tools and practical coaching to master business model (based on lean approach) and to design transformation plan. Each session is interactive and contains transfer of knowledge, tools and coaching from experienced experts, real life case studies and discussions. Startups graduate from the program with a ready to use business model and the implementation roadmap.

Ideal candidates are startup owners and their key managers (up to 3 people) willing to actively participate and transform their businesses “on the go” during and after the program. Candidates should be ready to work also between sessions on their pre-works and post-works. CEOs are required to attend all sessions. 


5 biweekly extensive workshops with real life case studies, pre work, post-work and tools for step-by-step planning of business model transformation. All sessions are held online via Google hangout and communication with participants is held via Google Classroom. 

Key dates:

Application deadline: February 28th

Interviews with selected participants: March 1st - March 5th

Startup selection announcement: March 8th

Program duration: 

Group A

1st session: business model - March 17th

2nd session: segmentation - March 31th

3rd session: value proposition & brand - April 14th

4th session: sales & marketing - April 28th

5th session: feedback - May 12th

Group B

1st session: business model - March 24th

2nd session: segmentation - April 7th

3rd session: value proposition & brand - April 21st

4th session: sales & marketing - May 5th

5th session: feedback - May 19th

This year we are starting two groups. We will allocate startups basing on experience and availability.


All workshops are held in English. Fluent English is a prerequisite.

About leading expert

Agnieszka Węglarz is an independent consultant, business strategist and practitioner in B2B and B2C as well as lecturer, speaker and blogger. She has over 20 years of experience working as a manager in both large corporations and SMEs, where she was responsible for strategy, marketing and business development. 

Her area of expertise is business development. She uses her long term executive and training expertise to assist companies and their managers in building their business strategies through a series of workshops. She specializes in business modelling, segmentation, value proposition, sales and marketing strategies and consultative selling.

Event Language: English
Date and Time

Wednesday, 17, March 2021 11:00 am -
Wednesday, 12, May 2021 12:00 pm

Add To Calendar