How to find creative that really works? New concepts vs iteration? Approaches to look for inspirations and test different types of creatives. We have invited both gaming studio and creative mobile agency to share their thoughts.
All presentations are based on examples and case studies.
- 8th of April, 3pm CET (GMT+1)
- Duration: 1.5 hrs
- 15.00 - 15.30 - Snezana Djuric - CMO at Peaksel, Marijana Nikolic - UA Lead, Peaksel
Creative testing process for apps and games
Creative testing process for apps and games - what we've learned so far and what our current process is? How we try to work with "Ad fatigue" adjusting it to specific channels ( different platforms require more or less frequent creative changes). How we work with "creative recycling" - using the same creatives for different platforms?
- 15.30 - 16.00 - Lucia Mrvova - Head of UA, AppAgent
Creative testing in launching and scaling the game and app
Scaling with creative is difficult. Genre, location, different players... You can turn grey. Unless you are creative mobile agency and you spend most of your time on watching trends, testing and learning the market.
- 16.00 - 16.30 - Discussion and Q&A session
Snezana Djuric - CMO at Peaksel
Marijana Nikolic - UA Lead at Peaksel
Lucia Mrvova - Head of UA at AppAgent
Julia Sharikova - Gaming Growth Manager at Google
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google