GameCamp Online: Optimal ad monetisation

There is no such thing as "the best, universal" ad monetisation. It's a grail. But what you can actually head for, is an "optimal" ad monetisation. Optimal for your app or game. It requires a lot of tests, experience and intuition. Our speakers will help you with first two.

All presentations are based on examples and case studies.

When?

• 13th of May, 10.00 am CET (GMT+1)
• Duration: 1.5 hrs

Agenda

• 10.00 - 10.30 - Christian Calderon - Co-Founder & CEO at Gamejam

Optimisation of ad monetisation based on tests

As the mobile ecosystem is constantly changing, the ad monetisation requires to constantly adapt, adjust to new reality. And to make it the best, you simply need to test. 

• 10.30 - 11.00 - Jakub Remiar - Head of Monetization, Traplight Games

Game's economy and mechanics optimisation for optimal ad monetisation

What mechanics you should use to get the most out of ad monetisation? And is there any way to breach the gap between IAP and ads? Presentation base on charts and titles.

• 16.00 - 16.30 - Discussion and Q&A session

Christian Calderon - Co-Founder & CEO, Gamejam

Jakub Remiar - Head of Monetization, Traplight Games

Eren Gokgur - Mobile App Consultant, Google

Mariusz Gasiewski - CEE Mobile Gaming Lead at Google