a small meeting group shares a laugh

The best of Google for every step of your journey

Products, connections and best practices for startups

sao paulo programs

Residency

Google for Startups Residency brings growth-stage startups the best of Google's products, connections, and best practices. Each startup receives tailored mentorship and workspace at Google for Startups Campuses in London, Madrid, São Paulo, Seoul, Tel Aviv, and Warsaw.

Startup Zone

Startup Zone

A 3-month program for early stage startups, in which every week is dedicated to a specific topic, relevant for this stage, such as: product x market fit, business model adjustments, sales strategies, pitch techniques, amongst others. The program also includes mentoring and training, either in a 1:1 or 1:many format. Participant startups also have access to workspace and exclusive Google events.

Upcoming Startup Zone events
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Immersion

Immersion

A half in-class and half-remote program, aimed at startups from outside São Paulo in the growth stage. With 2 one-week meetings over a 9-week period, participating startups receive group trainings and 1:1 mentoring on topics of relevance to this stage, ranging from guidance on how to set up an efficient sales operation to best practices on hiring and performance management, growth marketing, pitch refinement, among others.

Startup School

Startup School

A set of trainings focused on useful topics for early-stage startups such as; product market fit evaluation methodologies, UX best practices, pitch structuring techniques, or how to build your first online marketing campaign with Google Ads.

Upcoming Startup School events
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Growth Lab

Growth Lab

A 4-month program aimed to accelerate startups at the scale up stage with the best of Google. Since its first edition in Israel, the program focuses on growth metrics, industry insights provided by Google experts, UX consultancies and workshops on Google's people management practices, besides providing access to a unique network of like minded founders of high potential startups.

Upcoming Growth Lab events
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Google News Initiative Startup Lab

Google News Initiative Startup Lab

An incubator focused on journalism startups. The program provides access to Google products, mentors and specialists in the news sector, to help the participant startups grow.

Upcoming News Incubator events
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