[Online] Hybrid Monetisation and Growth strategy in mobile gaming

Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimise and grow such games? That is the topic of our webinar.

All presentations are based on examples and case studies.


  • 9th of July, 3pm CEST
  • Duration: 1.5 hrs


Creating games for hybrid monetisation.

How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle.

  • 15.30 - 16.00 - Tomer Weisman, App Growth Marketing Manager at Huuuge Games

Hybrid Growth Strategy

How do we build a marketing plan at Huuuge Games for our hybrid games? Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue.

  • 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session.

Georg Baumgarte, Product Lead at Wooga

Tomer Weisman, App Growth Marketing Manager at Huuuge Games

Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Mateusz Bochenczak, Gaming Growth Manager at Google

Event Language: English
( Product Lead at Wooga )
Georg grew up with games and moved to Berlin to join the casual games industry over 10 years ago. Today he leads a team of product managers, designers, artists and engineers that builds a new, undisclosed title. He created June’s Journey, Wooga’s latest Hidden Object hit game which has been released in 2017. Before joining Wooga in 2012 Georg worked at GameDuell, another games studio in Berlin. He loves games at day and rock music at night.
( App Growth Marketing Manager at Huuuge Games )
Tomer has been doing performance marketing since 2015, starting his way inDMG, an ad-network agency in Israel, moving on to Appnext as a senior acquisition manager & fraud specialist. Since 2018, Tomer has been working at Huuuge Games as a user acquisition manager, responsible for managing Huuuge Games’ flagship casino apps across the various media channels. Starting this year, Tomer is a part of the Huuuge growth team which supports the company’s marketing efforts on expanding its portfolio and releasing new hits to the market, managing the user acquisition and ad monetisation activity of various exciting new titles.
( CEE Mobile Gaming Lead )
Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.
( Gaming Growth Manager )
Mateusz Bochenczak is a Gaming Growth Manager helping EMEA-based mobile gaming studios to scale and develop their games through user acquisition. His expertise lies in three main areas: export, events and monetisation strategies. He is always keen to discuss the current trends in gaming and strongly believes that sharing culture in the community is fuelling the growth of the gaming ecosystem. Game on!

Date and Time

Thursday, 09, July 2020
3:00 pm - 4:30 pm

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